The Go! branded Video Download Service will launch in early 2008, and will be the first official PSP video download service anywhere in Europe. It will allow millions of PSP owners to turn their device into a personalised library of programmes to enjoy whenever and wherever they choose.
Unlike other services, the Video Download Service will launch with a rich selection of high quality entertainment. The choice of programmes available will include a diverse mix of Sky content, spanning sports, entertainment, movies, music and animation. In addition to a selection of some of the best content from its own channels, Sky plans to work with third-party channel brands and content owners to create an even more comprehensive service. This is the first time Sky will offer video content through a non-Sky branded service.
Unlike other services, the Video Download Service will launch with a rich selection of high quality entertainment. The choice of programmes available will include a diverse mix of Sky content, spanning sports, entertainment, movies, music and animation. In addition to a selection of some of the best content from its own channels, Sky plans to work with third-party channel brands and content owners to create an even more comprehensive service. This is the first time Sky will offer video content through a non-Sky branded service.
The very latest premiere movies and high profile sporting events, normally only available to Sky subscribers will be available on a pay per view basis, allowing users to choose their preferred way of using the download service.
Customers will be able to download their choice of programmes direct to their PSP via a Wi-Fi connection or, alternatively, transfer content that they've downloaded to their PC.
As the content and technology partner in the venture, Sky will provide content and develop a user interface which is specifically tailored for the PSP's broad audience. This content will also draw upon the high-quality screen experience offered by the portable device. In building on this tailored content, SCEE will use its marketing expertise to reach out to PSP owners and launch the new brand.
Customers will be able to download their choice of programmes direct to their PSP via a Wi-Fi connection or, alternatively, transfer content that they've downloaded to their PC.
As the content and technology partner in the venture, Sky will provide content and develop a user interface which is specifically tailored for the PSP's broad audience. This content will also draw upon the high-quality screen experience offered by the portable device. In building on this tailored content, SCEE will use its marketing expertise to reach out to PSP owners and launch the new brand.
1 comment:
that was huge lunching of psp represent in Europe early 2008. thanks for sharing this post.
Brand Consultant company Singapore
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